Artificial intelligence (AI), machine learning (ML), and natural language programming (NLP) are changing the ways brands interact with customers. AI-based personalization enables brands to increase customer engagement, improve loyalty, increase sales and more completely understand their customers -- all in real-time. Using AI, brands are able to customize their website content based on each specific customer, which helps to improve conversion rates. This article will look at 6 ways that AI is shaping personalization for customers. Although some brands do use facial recognition to identify customers, the practice is viewed as invasive by the majority of consumers.

Debjani is the co-founder of ZineOne, which provides the #1 AI-powered personalization platform. She leads the execution of ZineOne's vision and is responsible for the overall company performance. Previously, she was the co-founder of EmPower which was sold to Genpact (NYSE G) and the Worldwide CSO at GCI, a WPP company. She has also worked at Booz Allen Hamilton, ONI systems, Mayan Networks, and AT&T Bell Labs. Ms. Deb has an MBA from MIT and an MS from Stanford University.

Artificial Intelligence as a breakthrough technology is continuing to transform our lives in myriad ways. From intelligent chatbots capable to answer questions and guide users to virtual assistants responding to our commands for fulfilling tasks to smart and intelligent cars adjusting to typical user preferences, there is a multitude of ways artificial intelligence has penetrated our lives. Naturally, ecommerce cannot be left without reaping the benefits of AI for customer-centric product search, customer support, personalized recommendations, and customer support. Magento as the most popular and widely used ecommerce CMS platform has integrated AI with a whole array of plugins and extensions. If you have a Magento ecommerce store you can easily give your customers sophisticated AI-based shopping experience.